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Contact Us

Mid-Life Crisis By The Beach
415 3rd Street South
Jacksonville Beach, Florida
(904) 372-4403


Store Hours:

Mon - Sat: 10:00am - 5:00pm
Sunday: Noon til 5:00pm

Casual coastal elegance sprinkled with the spray and salt of the sea ...

Don’t let our name fool you, we are not a counseling center but, we just might change your life! What we are is a retail shop with a unique blend of furnishings, accessories, gifts, services AND Annie Sloan® Decorative Chalk Paint.

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When you cross our threshold you are immediately greeted by an abundance of charm emanating from our remodeled 1945 beach bungalow. Throughout this project our focus was on maintaining the authenticity of the building while creating a retail space with the charm and aura of a private residence.

Our goal is to provide an environment where real life decorating solutions play out. You will find we carry several lines of exquisite new furnishings from the North Carolina furniture industry beautifully accessorized and blended with refurbished furniture pieces (repurposed with Annie Sloan® Decorative Chalk Paint) and enhanced by our unique artwork.


We believe this is the reality of most home decorating. After all “don’t we all have some family pieces handed down through the years”, or those existing pieces that are too expensive to toss aside. Our goal is to assist you in perfecting a beautifully balanced and blended home. After all a well decorated home should be a collection of your life’s experiences and that is what we strive to help you achieve.

Most importantly we are proud to be your local Annie Sloan® Decorative Chalk Paint Stockist and Trainer. Our day begins and ends playing in the paint room with our friends and clients, it just doesn’t get any better than that!